Advertising through digital channels such as search engines, websites, social media to the target audience with an intention to generate traffic by delivering high quality content is seemingly termed as Digital Marketing.
With the increasing technological development and enhancement, there is a lot of competition whether someone wants to-
Grow a Business Online From Scratch
Make Money as an Affiliate Marketer
Land a High-Paying Job in Digital Marketing
Work From Home as a Freelance Marketing
Preparing an effective strategy to grow in future and a framework to achieve success is not an easy task until it’s implementation is accurate and tact.
We are presenting you the plan in which is classified in 3 parts-
A visitor would only visit or read content which is attractive though informative. Reaching the right audience and making them read or reaching out to them for a sale of a product is challenging. Traffic can be generated through content marketing which is also known as blogging, SEO driven content, email marketing, youtube marketing and adapting of digital marketing tools to generate traffic.
Conversion of traffic into a recognizable lead–
After having the required amount of traffic on your site, you need to change over the traffic from an unknown site guest to a recognizable lead. WE offer them a platform such as email marketing, conducting webinars, ebooks etc.
Turning leads into sales –
Leads are nothing but bad in the event when they don’t close. Sales team plays a significant role as all leads are sent to them. It also involves knowing of visitors or customers’ interest and taste, in short analysing their preferences to offer them the exact product or content they want.
5 Best Digital Marketing Tools
- Keyword Surfer- Free alternative to Keywords Everywhere.
- Google Trends- Find sizzling hot topics ideas for any business.
- Similar web- Gain insight into any website’s traffic data while you browse.
- VidIQ- Uncover the secrets to success behind your favorite YouTube videos.
- Canva- Use templates to easily create YouTube Thumbnails, Facebook Covers, Twitter Headers and much more.
Framework of Digital Marketing
Before framing the strategies, one should know how the buying pattern of consumers changed and shifted from traditional advertising and modern advertising. A quick differentiation between the two are as follows-
- TV has been replaced by Youtube.
- The usage of letters and flyers decreased due to easy and effective email marketing.
- The readers switched to online news updates like inshorts and many websites instead of reading from a newspaper.
- Radio is quashed with music apps like spotify, gaana.com and many more.
However, analyzing the change in the behaviour of consumer purchasing , it can be noticed that traditional advertising methods which conclude that they are no longer cost effective and efficient.
Step1- Market Research → Pain Points & Desires
To follow this framework, define the target audience, business objectives, identification of weak links. This would ensure a smooth start.
1. Identify Pain Points
2. Identify Problems & Ideal Outcomes
3. See the Demand
After aligning the goals and objectives, the implementation of strategies and application of desirable tools effectively through various channels can help to retain potential customers. It should be noted that marketing of content digitally is nothing without the quality of content and proper description of the product that reach to the target audience.
Digital Marketing channels can be notified below-
- Search Engine Marketing, Optimization and checklist.
- Email marketing
- Instagram Marketing
- Facebook Ads
- Pinterest Marketing
- Web Design
- Google Analytics
Step3- Analysing data
Analysing the collected data is one of the important stages to ensure it is a successful process. It would ensure which channel generates more ROI that is which channel attracts more ROI with an intention to optimise and increase ROI in future.
Step4- Optimisation of data
This is one of the important stages where you make tiny as well as major changes to the adopted marketing strategies and channels. It may also involve targeting different market segments according to analytics.